SAMIR GASIM GROUP

Business Without Boundaries

Welcome!

SAMIR GASIM GROUP

OUR VISION

We aspire to be the partner of
choice for all of our stakeholders
in every market we serve through
responsible and competitive
products and services.

OUR MISSION

To deliver products and services
that make our customers happy
in a manner that creates value for
the community in which we
operate for generations to come.

OUR VALUES

Our promises to our stakeholders
and the ethical compass that
guide our responsible business
practices.

“We at SG Group are immensely proud to have made
almost a century of responsible contribution to Sudan
and the region, supplying products and services,
generating employment and creating value over time”

Samir Ahmed Gasim,
Chairman, Samir Gasim Group

Respect & Compassion

OUR VALUES

Integrity

We promise to always enact
strong moral principles and
corporate behavior by doing the
right thing in every aspect of our
business operations and decision
making.

Quality

We promise quality not only in all
of our products but also in the
way we deliver them to our
customers.

Innovation

We are committed to using the
latest technology in product and
process development to stay
competitive, maintain our quality
standards and manage our
environmental impacts.

Continuous
Improvement

We are committed to
continuously improving the way
we manage our brands, our
commercial operations and
relationships, social contributions
and our engagement with society
at large.

OUR
CORPORATE

SOCIAL
RESPONSIBILITY

We take our responsibility seriously at SG group and that is reflected in every aspect of our strategic planning and business conduct. As a key player in the local and regional markets,
we recognize our responsibility towards our people, our environment and the economy in
which we operate. This Triple Bottom Line approach has shown results and goes far beyond
philanthropy; it is about business integration, inclusive business, value creation and ethical
conduct. A clear vision, responsible ethos and the passion to stay true to our roots have
heightened our ability to deliver on these commitments.

Value Chain Integration

We at SGG understand that our social,
economic and environmental
responsibilities are not de-linked; in fact it
is paramount that they are enacted
holistically for maximum value

SAMIR GASIM GROUP

Business Without Boundaries

Welcome!